was founded by Dorothy Hollingsworth and Bill Nobleman in 1991​.

Our Story

KNOW THE WORLD Tours was founded by Dorothy Hollingsworth and her husband Bill Nobleman after visiting the People’s Republic of China on three diplomatic missions in the ’80’s.

In 1991, KNOW THE WORLD Tours took its first physicians tour to China. Since then the company has extended its reach to all the continents and has organized tours for many professionals including physicians, dentists, veterinarians, teachers as well as military, opera, bridge and religious groups. Dorothy and Bill accompanied most KNOW THE WORLD tours until 2011 when they passed along the responsibilities to their Tour Directors. Since then our competent Tour Directors have accompanied KNOW THE WORLD tours. 

In 2000, Dorothy realized another dream when David Lu joined the company and an inbound business focusing on Chinese professionals, business people, government officials and tourists was established. To date KNOW THE WORLD Tours has served thousands of inbound guests from China.

Having been in business for close to thirty years we are now introducing wine tours and wellness tours for 2018. KNOW THE WORLD Tours has a long history of organizing for and exploring our amazing world with thousands of Canadian travellers! 

Why travel with us

  • All of our tours are carefully planned and executed. We visit the destinations in advance, scouting local tour operators and guides, hotels, restaurants and the must-see sights. We choose destinations which offer unique histories, cultures, and places of interest.
  • Each new tour we develop is custom designed, with a fresh eye to new places and unique experiences.
  • We employ highly skilled, experienced Canadian Tour Directors who share their international experience and love of travel with you.
  • We have been in business for nearly 30 years in the same office in mid-town Toronto.
  • Most of our tours have been organized specifically for physicians, dentists, veterinarians and other health professionals, combining continuing education credit and potential tax deductions with the opportunity to travel to some of the most exciting and exotic destinations in the world.
  • We deliver great value compared to individuals arranging their own travel.
  • In October 2018, we are expanding into wine tours and wellness tours as we expand our operations to serve new clients.